A nearby market is not necessarily a simple market. Language, distribution networks, demand size and payment practice can change the entry model.
1. Define a testable market question
Replace “Is Armenia a good market?” with: which customer buys which product, at what price and through which channel?
2. Start with a market test
Before a high-cost structure, consider a distributor, local representative, pilot project or limited customer set.
3. Review the local partner
Track record, sales network, financial capacity, conflicts and each party’s responsibilities should be checked and written into the agreement.
4. Include hidden execution cost
- Translation and localisation
- Logistics and customs
- After-sales service
- Collection of receivables
- Management time and local follow-up
5. Set continue-or-stop criteria
Define leads, pilot sales, margin and collection time before starting so the next decision is based on evidence.
Vardavar and local business activity
A real example of how city events can affect tourism, services and local businesses.
This article provides general information and is not a substitute for individual legal, financial or banking review.